Monthly Archives: January 2009

New Logo

For almost two decades we’ve used this same logo for Outdoor Magazine….


That logo has served us well, but now it’s time for a change.

Our challenge was to update the graphic , but keep it similar to the original design so it would still be  recognizable.  The logo had to be simple but convey the idea of woods and water.

We also wanted to work with the original colors of blue and green. After much thought and experimentation we came up with a design that I think fits those criteria very well.   This is the new Outdoor Magazine logo.


You might still see the old logo around in different places, but from now on all new projects, vehicles, clothing etc will feature the new version.