The home of the Jay’s Outdoor Magazine television show is getting a new look.
The Sportsman Channel has changed it’s name, logo and branding. It’s now called just “Sportsman Channel” and here is the new logo.
To me, this looks like a direct assault on long time industry leader Outdoor Channel.
Sportsman has picked up lots of good shows lately, including many that have moved over from Outdoor.
Click for the official news release from Sportsman Channel on the new branding campaign.
I talked with Michelle Scheuermann of Sportsman Channel on my Outdoor Magazine radio show about the changes. You can hear what she had to say by clicking here.
I’m convinced Sportsman Channel is the place to be these days and I’m glad to be working with them.
You can see Jay’s Outdoor Magazine four times each week on the channel. Those times include:
Monday 7PM
Tuesday 9PM
Wednesday 10AM
Saturday 5AM
I hope you get a chance to see the show, and check out Sportsman Channel’s new look.